Our method of involving as many people as possible in the film process serves to develop highly engaged audiences for our local content: 1.) The script writing phase of our competition is open to ALL Grade 11 learners in the regions where we operate. Selection for participation is based on unearthing raw talent, evident passion and potential, drawn from across a wide cross-section of youth without bias to any particular group; 2.) Through our Awards and the carefully selected Award Categories we encourage high quality performance and mass involvement in both the film production and the audience engagement aspects of our film productions; 3.) “Big Screen” screenings of films are hosted at participating schools. The success of this approach is evidenced by the traffic on our YouTube hitting 14000 film views per month (as of early 2014) – predominantly from youth in the Eastern Cape. We have yet to find another South African youth film audience to come close to these figures, level of support and interaction.